The Importance of Local SEO for Businesses
Local SEO is about putting your business in front of customers.
It’s important that your business is found locally by customers. One way to do this is by making sure you optimize your website completely. Sometimes just the optimization of your website will rank you locally on Google and other search engines. It’s a fairly easy process if you have a checklist to follow. Here are some of the things you should look out for:
Title tags
Make sure that your Title tags are optimized locally
Title Description
Having a description of your page will help search engines understand what your website is all about
URL structure
A clean URL structure is important to assure the best user experience for your customers.
Images Optimization
Each image should be optimized specifically to help search engines understand your website.
Website Content
Having well optimized content will help your business increase exposure and rank on long tail keywords.
www re-direct
Search engines hate duplicate websites so to be on their good side your website should have a redirect to www or to non-www.
Local business listings
Verify your local business with Google local and optimize for higher rankings.
Local Reviews
Customers always prefer to go to a business with reviews, you will only benefit from reviews on local search engines such as Yelp, Google and Yahoo local.
Mobile friendly website
We all use mobiles and so do your customers. Google rewards websites who are mobile friendly by ranking them higher.
Social Media
A rapid growing industry that helps Google determine how customers interact with your business. Every business owner should have Facebook, Twitter, Pinterest and Google + accounts.
Link Building Signs
To achieve the first page locally, your website will require a high quality link building strategy. This will improve your rankings organically and locally.
Local Consistency
It’s important that your business information is accurate on all local directories. Search engines want to provide the most up to date information to customers about your business.
49.26%
Increase in online transactions
82.68%
Revenue increase
161.89%
Increase in organic traffic
56.91%
Increase in mobile traffic
If your business is lacking local visibility we can help you make the right changes to your website. Our goal is to help you beat your competition by standing out.
Your business needs local exposure and with the correct steps you will be able to achieve that exposure. We have listed some of the most important things any local business should implement to increase their rankings. Take these actions and your business will begin to show up in front of your customers.
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