It took a few months of hard work to rank in Miami but we did it!
So how did we rank so high for very competitive terms?
Well, it's a strategy and the kind of SEO service we developed for our Miami page (the one you are reading right now).
Actually below is a summary of what exactly we did to rank for the term: Miami SEO company and 30+ other competitive local keywords.
Can you rank without hiring an SEO company?
Sure you can! But, you will need to put all your company's duties aside and focus on it 100%. Not only that, our team suggests you to test your methods first on dummy websites.
Things that we used to rank locally here in Miami
Amazing Title Tags
Title tags are very important when it come to ranking. Your title tag should be natural, should list your company's, name and the keyword you want to rank for. For example, for this page our title tag is the following: SEOAdviSe| Miami SEO Agency. It's short and it tells Google what this page is about. Make sure to not to keyword stuff your title tags, Google will take actions.
Meta Title Description
A well written description is very important. This is where you should place your second most important keywords. Again you don't want to make it look spammy. The goal here is to place the keyword and explaining what the page is about. This should be about 150 to 160 characters long.
Clean structure of URL
Having a clean URL structure is very important. The less amount of errors your website has the higher the chance you will outrank your competitors. Google loves clean structure websites, where they load super fast, and there are no errors to be found. You can check if your website has any errors in the Google Webmaster Tools.
So many SEO companies do not optimize images. By having an image well optimized on all the pages, will only tell Google that you are seriouse about your business and care about user experience. For example, one of the images that is optimized on this page has the following Alt tag: SEO in Miami, we did not put the exact keyword as it will be clear to Google that we want to rank locally.
Optimized Page Content
This is where so many local Miami companies make a huge mistake. Your content should be in the range of 1,000-1,500+ words. Keyword stuffing is a No, No. You want to mention your keywords here and there but not 20+ times. It will only hurt your rankings. Within this context our own company mentioned a few times SEO Miami keyword but not more than 3 times. We want to show Google this post is outstanding with the focus on user experience.
Non-www & www re-direct
If you are a new company who just launched their website. Make sure that you have www or non-www version of your URL redirecting to the same web page. For example if you type the following in any browser: SEOAdvise.com it will redirect to https://www.SEOadvise.com. This is because we prefer the www version over the non-www.
Local business listings
Make sure your local listings are the same on every single business listing website. You want to have the same phone number as well as the address. You want to make sure that your clients are going to the right place.
Local Business Reviews
If you still have 0 reviews for your business on Google and Yahoo local listings, you need to rethink your strategy. For example, our Goal for the local listing here in Miami is to get at least 5 positive reviews. This will help us gain more leads, customers and trust.
Mobile friendly website
Google stated that having a mobile website is now part of the rankings. If your website is not mobile friendly you should make that change. Google cares about their users, and by having a mobile friendly website you will provide a better user experience which is exactly what Google wants.
Even if you are a small company located in Miami, you should update your social media accounts. This will help your business gain more traffic, which in return it will help your website rankings. Google won't state that Social Media is one of the signs of rankings but, it clearly shows on some of the case studies we did that it matters.
Quality Link Building
This is one of the most important signs when it comes to ranking your website. The quality links. We are not talking about directories, social bookmarking, commenting etc. Those are old tactics and will not get you to the first page. You want to gain exposure on website that will write about you and in return link back to your desire page. For example, getting a backlink from Forbes.com is 100 times better than getting it from low websites.
Links with keywords?
Google has made it clear to everyone that if you are linking from other websites with just your keywords, sooner or later you will be penalized. For example, some of the keywords we want to rank on this page are: SEO Miami and Miami SEO company. We wouldn't want to just get a backlink with the exact keyword but with variety.
Increase in online transactions
Increase in organic traffic
Increase in mobile traffic
If you follow all the tips that we have mentioned above you should see some great improvements in your rankings. It may sound easy but once you start on it you will find it's a lot hard than it looks. Every company wants to be ranking locally for their desire city. We wanted to prove our future customers that we can rank on any desire city. And as you saw, we are ranking on all of the terms. Knowing how to rank on Google can be tricky as you want to make sure you follow all of their guidelines. A single backlink can drop your rankings and hurt your website. Read more about how outreach is the new SEO. By the way, this is one of the strategies we used to rank on SEO Miami, outreach is very powerful.
Your business needs local exposure and with the correct steps you will be able to achieve that exposure. We have listed some of the most important things any local business should implement to increase their rankings. Take these actions and your business will begin to show up in front of your customers.
“I was penalized by Google and SEOadvise recovered our rankings within a month of their work. Peter has
gained my trust and I recommend them to all of my business colleagues.”
“SEOadviSe applied an effective SEO strategy that helped us gain online presence and the overall results
were great. We were able to increase our sales by more than 30%.”
“We hired Peter and his team to increase my rankings in Google. After a few months my website began to rank very highly in search engines and the investment was well worth it in the end. Highly recommend SEOadviSe.”
Law Firm CEO & Founder
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